Our Story

BEL Jewelry is a Canadian company that sells wholesale jewelry by the rack. All of our products are handcrafted in Canada, using high-quality Swarovski crystal, lampwork glass, pearls, and gemstones. We have been in the business since 2011 and are established in Red Deer, Alberta, Canada.

Our Focus

We solve an efficiency problem by creating a convenient and time-saving way to stock the shop: we sell jewelry and earrings by the rack. That's our focus. Pretty simple, right? All you have to do is place the product on your counter-top and let it do the work for you. We save you time so that you can save money. Your satisfaction is our top priority.